When using LiveReacting for your live streams, the winner is picked and announced automatically. Distributing the prizes promptly and ensuring winners receive their items helps build goodwill with your viewers and sponsors. Be sure to follow up with all involved parties to confirm prizes were received. By announcing a giveaway, especially if it’s a highly desirable prize, you’ll keep more viewers watching your live stream for longer. This results in a higher average view duration and lower drop-off rate. If you’re running a WordPress site, you can set up a giveaway for your YouTube audience with very quickly with a plugin.
How to Run a Live Giveaway on YouTube
YouTube prohibits certain types of content, including scams, deceptive practices, and spam. Any giveaway you conduct must be transparent and fair and not mislead your audience. Speaking of engagement, you should also start using push notifications to increase your website engagement even beyond the contests. We recommend using PushEngage to send your push notifications.
You’ve successfully gone through all the required steps needed to run a YouTube giveaway. But remember, although this step-by-step guide has provided you with invaluable information, the outcome of your giveaway still relies upon how you execute these steps. So be sure to go above and beyond when it comes to engaging with participants, announcing winners promptly, and delivering the prizes as advertised. The more valuable your prize is, the more motivated your audience will be to complete different actions for additional entries. It’s important to remember that value is in the eye of the beholder. Sure, a large cash prize will motivate almost anyone to enter.
Step 2: Navigating YouTube rules and regulations
If you’re running a channel on tattoo art, you could make a full arm tattoo the grand prize for the winner. But if you’re running a travel vlog, an here’s why bitcoin price will smash $100k before 2022 all expense paid vacation is much more on-brand for you. In short, a YouTube giveaway can create a win-win situation where your audience gets the excitement of potentially winning something, and you get increased visibility and engagement. We regularly post giveaway examples here on the blog at VYPER. Analyzing and breaking down giveaway examples are crucial in learning how to host a successful giveaway.
So, it makes perfect sense for them to promote those giveaways on the very same social networks. In the screenshot above, Zack includes a link to Dbrand’s website. This is where users can view all the giveaway winners, closing date, and Ts and Cs. Let viewers know that they can enter your giveaway by subscribing to your channel. You can mention this in the giveaway video, or in the description box (like the example below).
They can also watch the video for more info, like how to enter and the giveaway closing date. You can create a dedicated video just for your giveaway (like the one above). If you are still not so sure, feel free to review YouTube’s guidelines (further above) to ensure compliance. Last but not least, YouTube giveaways are highly recommended for how easy to digest they are. If you have the budget, you can even run ads to promote the giveaway. Finally, we’re going to create our giveaway using RafflePress.
Keep viewers engaged by being enthusiastic, sharing giveaway details, and interacting with the audience. To conduct a YouTube giveaway in 2024, firstly set up the giveaway within the LiveReacting tool and integrate it into your live stream. Define an ‘Entry Word’ which viewers comment to participate. When entered, their profile picture and name appear in the live stream.
- Alternatively, if boosting engagement is what you’re after you could consider incorporating actions like liking, commenting on or sharing your videos as prerequisites for entry.
- Now that you understand the benefits and of doing a giveaway on YouTube, let’s dive into the steps you need to take to run a successful giveaway.
- If you’re in any doubt, seek legal advice to ensure you’re on the right side of the law.
- Your giveaway should have clear, accessible terms and conditions.
- Now that you understand why you should run giveaways, let’s check out how to do a giveaway on YouTube.
- Jack Paxton is the co-founder of VYPER, a marketing tool that helps brands build email lists, social followings, and revenue using viral giveaways, referral, and reward programs.
Why Add a Giveaway to Your YouTube Live Stream?
Social media, email newsletters, and your website are great channels to increase visibility. Countries and states have varying laws regarding giveaways, often classifying them as lotteries, sweepstakes, or contests. Ensure you’re familiar with the laws in your region and the regions of your audience. This will automatically create a giveaway landing page to host your giveaway. We don’t especially recommend using the default landing page. You can create a custom landing page in WordPress easily and add your giveaway to it.
But with video on the other hand, you have the ability to make instructions more concise and self-explanatory. Given the superior engagement of a YouTube video, audience attention also becomes much greater, meaning that any information presented is more likely to be consumed. Now you know what a YouTube giveaway is, and why you can benefit from hosting one on the platform, you may be in a position to start one of your own.
Before you create a giveaway on YouTube, check out YouTube’s contest policies and guidelines. Make sure that the objectives of your YouTube giveaway align with the strategy of your channel. For instance, if you create beauty content, offering makeup products as prizes can be a great way to attract your intended audience whilst maintaining a consistent brand. The same could be said for a channel that is centered around gaming, and which is offering gaming accessories or in game currency as prizes can be a way to capture the attention of your viewers.
Another aspect of this giveaway that we liked was the instructions in the video description. We have an in-depth post on podcast marketing that highlights the benefits of being a guest on a podcast. You can also give your YouTube Giveaway a massive boost in exposure by teaming up with an influencer. Sure your YouTube Giveaway promotion efforts can begin and end with a single high-quality video upload on your channel.
In our opinion, the paid version of the plugin is worth every penny. But you need to have clear expectations and your goals will dictate everything about your giveaway. Not to mention, it’s going to be way easier to measure success once your giveaway is over. Push notifications are a super effective, low-cost marketing tool to help you grow your repeat traffic, engagement, and sales on autopilot.
Understanding YouTube Giveaway Rules for Content Creators
Please keep in mind that all comments are moderated according to our privacy policy, and all links are nofollow. Check out this guide to set up Google Analytics eCommerce tracking. If your goal was more about product sales, you can use MonsterInsights to get detailed analytics in your WordPress dashboard. You can use the Refer a Friend action to encourage everyone to share the giveaway and earn an extra entry. When you’re ready to publish your contest, head to Settings » General and edit the landing page permalink under Page Permalink. Next, click on the Actions tab to select different ways users can participate in your YouTube giveaway.
When you’re happy with your prize name, description, and image, click on the Done Editing button. You get a visual builder with the plugin to create and run viral contests. It’s also the only beginner-friendly WordPress giveaway plugin.
The unique part of his giveaway was the additional phone skins that he applied to each smartphone. As mentioned earlier, people are most attracted to your prize. So make sure to show off the prize in the best way possible. However, most people leave out the date because they want viewers to watch the video to find out more. Your YouTube Giveaway video must have all the necessary information so that users who discover your giveaway can instantly enter.